Boatyard

Already a wildly successful live music venue, Boatyard came to me for guidance on developing their brand story, refining their identity, and the creation of consistent and clear messaging. We worked together to craft an authentic story that communicated Boatyard as not only a dynamic entertainment space, but also a unique gathering place with a reputation of restoring guests through food, beverage, music, and human connection. By highlighting their non-music offerings, we were able to increase online engagement, increase food and beverage sales, and grow their private event business.